Altoids
For Heavy Breathing
Denver One Club Awards - Bronze
More than anything else, smelly breath is the number ONE reported turn-off that stops your hookups at “hello.” To combat this, Altoids is introducing a new product: Altoids Midnight, which is focused on keeping your breath fresh, and your bedroom fresher.
Altoids Midnight
These aren’t the mints sitting at the bottom of your mama’s purse. Altoids Midnight is an entirely new Altoids product focused on keepin’ your breath fresh from flirt to fun.
Unlike traditional Altoids, Altoids Midnights are gel based and coat your mouth with cool freshness, and not a chalky film.
Along with a redesigned tin (don’t fix what ain’t broke), Altoids Midnights also come dual packaged in a set of perforated pouches — reminiscent of condom wrappers — to ensure that freshness flows both ways.
A Total Tease
Everyone knows that teasing is half the fun. So, before the official announcement of Altoids Midnight, Altoids proper will freshen up their social feeds by dropping cryptic teasers to their new product.
Playboy Print
Altoids Midnight will bring a breath of fresh air to Playboy’s print game. A special edition issue all about keeping sex and relationships fresh will bring eyes to the new product and kick off Playboy’s return to the print world.
Breathe Deeper Bar
In a speakeasy takeover, Altoids will create Breathe Deeper Bar. This new lounge will feature unique Altoids Midnight-infused cocktails, sultry vibes, and of course, Altoids Midnights. And the perforated packaging of the new product ensures you can give ‘em more than just your number.
Undercover and unassuming, the location and password of Breathe Deeper Bar will only be available on Altoids’s social media.
New, signature Altoids Midnight-infused cocktails keep your mind open for any fun that comes your way.
The perforated, dual-packaged pouches allow consumers to leave not only their number, but a fresh first impression, too.
Convenience Peep Show
Popping up in the Family Planning section in stores across the country, Altoids Midnights will make their in-store debut in an aisle takeover — peep show style. Consumers will have to give themselves over to their curiosity and pull back the curtain to find the newest addition to their (one) night stand.
Kamasutra Cards
Your breath shouldn’t be the only thing that’s fresh. Each tin of Altoids Midnights will come with a unique Kamasutra Card so you and yours can freshen up the bedroom. The more tins you buy, the more positions you can put to the test.
Pleasure Package
And when the Refractory Period’s got you pooped, Altoids Midnight will come to you. The Pleasure Package subscription box freshens up your bedroom each month and contains a modular set of items such as sex toys, edible lingerie, and of course, Altoids Midnights.