Smile Direct Club
Slay Your Smile
Denver One Club Awards - Bronze
Not liking your smile leads to low self-esteem which keeps you from being yourself. So to help your inner beauty shine, Smile Direct Club is teaming up with drag queens, because no one knows cosmetic-induced confidence and being yourself quite like them.
Radio Realness
You’re less likely to speak with confidence when your smile causes low self-esteem. So, Smile Direct Club will create radio spots that allow consumers to hear the difference that confidence can make.
Category Is… Confidence!
On the mainstage of Smile Direct Club’s Instagram, famous drag queens will showcase themselves at their most confident. Each post will contain interviews where these queens will provide tips and tricks for feelin’ all the self love.
Aligner Applique
When it’s time to take out your aligners, it can be embarrassing having to pop ‘em into their case. So, Smile Direct Club will give you the option to drag it up with bedazzling jewels, turning your case from medical equipment to a sickening accessory, giving you the confidence you need to untuck those teeth.
Smile Shop Meet & Greet
There’s no better hype-women than drag queens. Smile Direct Club will host meet & greets with locals and legends alike. There, the queens will hype up consumers as they bite into their Confidence Era.
Sissy That Scaler
For most people, any type of dental work is a nerve wracking endeavor. To ensure folks can sashay into their appointments with confidence, once a month, Smile Shop orthodontists who moonlight as drag queens will get in full glam to show that they’re not that scary and just want people to have sickeningly straight teeth.